Campaign Strategy & Execution:
Develop and manage marketing campaigns for new product releases, driving feature adoption and engagement. Create engaging product-focused content like “how-to” guides and feature-specific materials that help users maximise their experience.
Product Announcements & Updates:
Craft and distribute software and product release notes, keeping both internal teams and external customers informed of upcoming releases. Announce product updates through multiple channels, including email, newsletters, and in-app messaging.
Customer Feedback & Feature Improvement:
Actively gather user feedback via interviews, surveys, and focus groups to identify areas of improvement. Incorporate this feedback into product marketing strategies to enhance user satisfaction and feature usage.
Cross-functional Product Collaboration:
Attend weekly product meetings to stay updated on development progress, ensuring marketing strategies are aligned with product roadmaps. Collaborate with the product team to assist with light product testing and feedback.
Content Creation:
Write and manage a wide array of content, including product guides, customer success stories, and video scripts that help users better understand SabeeApp's offerings. Ensure all content is clear, compelling, and aligned with brand messaging.
Newsletter & Email Marketing:
Manage the creation, curation, and distribution of the SabeeApp newsletter, focusing on growing the subscriber base and delivering value-driven content to the audience.
Customer Interviews & Testimonial Videos:
Organise customer interviews and create video content that showcases real-world use cases, customer success, and the overall impact of SabeeApp's solutions.
Partnership & Event Content:
Develop content for partnerships, webinars, and industry events. Support the marketing and partnership teams by creating relevant materials for announcements, collaborations, and videos.
Market Trends & Competitive Analysis:
Conduct ongoing research into market trends, competitor products, and industry innovations. Use these insights to inform product marketing strategies and position SabeeApp as a leader in the hospitality tech industry.
Customer & Competitor Insights:
Analyse customer behaviour, needs, and pain points through surveys, interviews, and data analytics. Conduct competitor research to understand the positioning and features of rival solutions, identifying opportunities for differentiation.
Market Segmentation & Targeting:
Identify and segment key market demographics, helping to refine and target marketing efforts. Use research to define customer personas and tailor messaging for specific industry segments.
Industry Thought Leadership:
Stay informed on industry shifts, hotel technology trends, and regulatory changes. Proactively develop strategies that position SabeeApp as an industry thought leader through blogs, whitepapers, and expert-driven content.
Customer Visits & Feedback Collection:
Participate in bi-monthly customer visits with Account Managers to gather insights on customer satisfaction and challenges. Translate these insights into actionable product marketing strategies.
Event Representation:
Represent SabeeApp at industry events, working alongside leadership to showcase our product offering. Promote SabeeApp by engaging directly with customers, partners, and industry influencers.
Webinars & Educational Content:
Assist the Knowledge Team in coordinating webinars by scripting videos and tips that highlight key features. Set up communication and platforms for successful webinar execution.
Proven experience in product marketing, preferably within the SaaS or technology industry.
Excellent communication, writing, and content creation skills.
Strong understanding of product marketing strategies, customer journeys, and feature adoption processes.
Ability to work cross-functionally with product, sales, and customer support teams.
Creative thinker with a focus on problem-solving and innovative solutions.
Experience in creating and managing marketing campaigns, events, and product launches.
Comfortable with customer-facing activities, such as interviews, visits, and webinars.
Spoken languages: native Hungarian and professional English
Head of Marketing
SabeeApp is a fast-growing SaaS company in the hospitality tech industry. Our team is dedicated to delivering innovative solutions for hotels and accommodation providers globally. By joining us, you will have the opportunity to shape the future of our product marketing efforts and work in a collaborative and innovative environment.